How to take advantage of your competitor’s failure to grow your business

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I’ve seen many odd e-mails from customers over the years, but to this day, I’m always most surprised when I see e-mails that includes snippets like these:

“Hi! You got back to me!”

“Thank you for responding to my e-mail”.

“Thanks for helping me out & answering all my questions. My previous experiences trying to get help from marketing companies have been really bad.”

In an age, where every Jenny, John & Jimmy are saying that their companies are offering their customers good service, I’m surprised to see customers with so many scars relating to previous experiences. I mean, I think we treat our customers well at elevate PR, but we’re in no way perfect; yet they really appreciate the experiences they have with us.

I don’t need to speculate on what other companies are or aren’t doing with regards to customer service; all I know is that there’s still large amounts of customers that have had exclusively bad experiences with other companies in the past and by giving them a good experience, you are being their breath of fresh air.

Take the chance, stop focusing on other aspects of growing your business and just use customer service as a competitive advantage.


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