Looking for some basic Internet marketing tips for your small business? While there are hundreds of suggestions we can make, here’s a list of 7 that we think might be the most useful for 90% of small business owners. So, take a minute to follow these seven tips when marketing your small business:
1.) Track Your Online Advertising
If you’re advertising your books or small business online, it’s important to track not just the clicks you’re getting to your website or landing page, but also what happens after the click. Are customers calling your business, filling out a form, or leaving your page after they click? If you don’t know, how will you know if your advertising is actually working to help your business get more customers? Many sophisticated online marketing products will allow you to track all this and more, so you can not only learn the effectiveness of your campaigns, but also optimize them around what’s working as well. So, start tracking your online advertising to make sure you’re getting the most out of your investment.
2.) Keep it local
By locally targeting your online marketing, you can get a better return on your investment and more effectively reach consumers who are looking for local businesses. Even if you want to invest some of your online marketingon broader efforts, it’s critical to make sure to include localization as well. And, by tracking the success of each strategy, you can find out what works best to help you get more customers and shift more of your investment there.
3.) Claim Your Google Place Page
A Google Place Page is another valuable tool that can help your small business show up in desktop and mobile search to local consumers searching for a business like yours – and it’s free to use.
If you haven’t claimed your Google Place Page, make sure to do so immediately. By claiming and optimizing your page, you not only gain more control over what’s listed about your business, you can also gain valuable shelf space on Google for important business keywords in organic search.
4.)Optimize Your Landing Page for Conversions
Is your contact information prominently displayed and easy to locate at the top of your page? Do you have a clear call to action directing visitors to perform a specific action – like calling your business or filling out a form? Is the most important information clearly visible above the fold, or do visitors have to scroll down to find what they really need? Contact your web developer to talk about changes you could implement to make your website more effective at converting customers, which will boost the effectiveness of your online marketing.
5.) Train your Staff on Lead Handling
For most small businesses, one of the most costly aspects of the marketing equation is how your staff handle the leads that come to you – whether by phone, email, fax, or in person. You’re investing a lot in generating leads, and every lead counts! That’s why training all your staff on how to properly answer the phone, respond to a customer request, and handle leads is so critical.
6.) Customer Service
The word of mouth is still one of the most powerful influencers on consumers. And in today’s digital world, what your customers say online about how your business treats them is a part of your business Web presence, whether you like it or not. If you’re guilty of bad customer service, chances are that this news will spread fast online. The good news is, word about great customer experiences spreads as well. That’s why it’s important to make sure your team is well versed on how to provide world-class customer service.
7.) Always Check Your Online Reputation
A negative online reputation can cost you customers. So, instead of wondering what people are saying about your business online, make sure to conduct a regular online reputation analysis so you can discover the negative and address it while focusing regular efforts on asking happy customers to share reviews about your business to build the positive buzz about your business.
Do you have any to add to this list? Share your thoughts in a comment!