The whole reason we started Elevate PR was to share ideas that we use as business owner with other entrepreneurs so we could all maximize our awesomeness. The most fundamental tool to do this is to keep a PR and marketing journal. We believe it in our bones that businesses, would see improvements in confidence and performance by using marketing journal.
Here are a few of the benefits of using a marketing journal:
1. Increased motivation and inspiration
2. Goal setting
4. Evaluating and measuring progress
5. Learning from mistakes
6. Building business confidence
7. Planning next steps
8. Keeping in touch with reality
All of those things are proven to make better marketers, so why NOT keep a journal?