5 Ways To Celebrate Your Business Birthday

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A business birthday is a perfect excuse for a celebration —and a valuable PR as well as marketing opportunity too.

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Business anniversaries can be important milestones for your small business. They are a good way to mark progress in your growth, reinforce your credibility and track record, and they also help to build your business and personal brand. So it’s well worth recognising and celebrating them.

The key thing is always to re-visit your marketing objectives. Don’t just throw away money on random ideas that don’t support your broader marketing goals — for example, common mistakes would be giving away something of high value like a holiday and yet not supporting your marketing objectives such as increasing your website traffic, boosting your search engine rankings, building your mailing list, getting quality Twitter followers, downloads of your e-book, generating online sales, boosting foot traffic to your retail premises or getting more readers for your blog.

Remember to maximise your birthday PR power by issuing a press release online and distributing this information across all of your available channels — your blog, website, email marketing campaigns or e-newsletters, free online press release distribution sites, Twitter party, Facebook, LinkedIn, and others.

So here are five ways celebrate your book or business birthday.

1. Run a competition

You could give away a number of items that reinforce your birthday message, such as ten bottles of champagne for the best ten comments on a blog post, or five winners drawn at random from email sign ups or e-book downloads.

2. Discount code or voucher

Why not create a special discount voucher, promotional postcard or code to be redeemed in your online shop or in person when visiting your shop to boost customer footfall. If you offer a service, you can still offer a discount without undermining your brand.

3. Throw a party

A bit of birthday cake and some champagne goes a long way to create publicity and a buzz about your business. Invite your existing and potential customers, influential contacts and suppliers in your network to help celebrate your business milestone.

4. Recognise the efforts of your employees

If you employ staff, recognise their role in making your business and organise a staff party or meal, team reward or incentive, or even a gift for every staff member, to help boost their feelings of company pride, loyalty and motivation. After all, keeping and motivating great staff is important, particularly in the current climate.

Send your valuable customers a personalised gift that carries your birthday message. Again, try and make it fit the theme and offer them a discount if they continue to use your service or reward them for increased spend with your company.

5. Customer gifts

Send your valuable customers a personalised gift that carries your birthday message. Again, try and make it fit the theme and offer them a discount if they continue to use your service or reward them for increased spend with your company.

Did i forgot something? Please share.

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3 thoughts on “5 Ways To Celebrate Your Business Birthday

    Goll said:
    April 26, 2013 at 5:19 pm

    Wonderful post however I was wondering if you could write a litte more on this topic?

    Rudy said:
    April 28, 2013 at 7:35 pm

    Your website offered us with useful info to work on. Thank you.

    lista de email said:
    May 3, 2013 at 5:42 pm

    your website is the most informative. i loved your website a lot. thank you.

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