Twitter is a powerful social platform used by millions to communicate fast and to the point. Even though it is one of the most successful social networks operating today, not many small businesses understand the potential of using Twitter as a marketing and PR tool.
The infamous 140-character limit per post may seem intimidating for small business owners, but once you become familiar with the Twitter rhythm things will run silky to the touch.
Your goal is to focus on making your tweets pop. The smart tweets that truly shine in this media are the ones that say so much with so little. And here are a few tips for guerrilla tweeting that will get your business noticed.
1. Keep It Shorter
Yes, you do have 140 possible characters per tweet, but go even shorter. The most successful tweets are about 110 character – or even shorter! Reducing character length ensures that anyone who retweets (i.e. shares) your message has a bit room to add their own comment if they like.
2. Hash Hashtags #
By placing a hashtag in front of a word in your tweet, that word becomes both a link and the identifying topic or keyword of your tweet. While your tweets are only viewable by your Twitter followers, tweets with hashtags are viewable for everyone who searched for the hashtag. It is important not to use more than two of them per tweet, otherwise it’ll be both unreadable and spammy.
3. Use @Replies, @Mentions and @Retweets:
The @ followed by a username allows you to specifically mention a follower or other twitter member in your tweet. This allows for a conversation between twitterers and followers, and lets you interact with your audience on a personal level.
Let’s face it, people love replies and mentions because everyone likes to either feel that they are part of a conversation or that people are talking about them. Make sure you reply to people who mentioned you and engage with them. This is how the discussion in Twitter is kept alive.
Retweets are another way to interact with people on Twitter, and especially when you’re using Twitter for business. It basically means that you re-post their tweet on your channel. It’s a great way to show someone that you read their tweets and learn what they do. In the Twitter sphere, a retweet is a compliment, so use it whenever you see fit but don’t abuse it!
4. Tweet Amazing Content:
Don’t just tweet around but tweet something awesome. People do not care about your life’s story but you may catch their attention if you have something interesting to say or you are a good story teller. If you love your business, then you will have no trouble finding interesting content to tweet about, like behind the scenes pics of new products being tested, a daily special on your menu, on-the-job snapshots of interaction with customers or even a link to interesting articles associated with your business.
5. Tweet Regularly
Engage your audience and show that you are on top of the game in your industry. Tweet regularly but keep your tweets interesting and relevant and keep direct sales to a minimum. Retweeting your fans’ tweets when you are @mentioned is great, especially when it comes to Twitter for business marketing.
When you’re starting out, it’s good to experiment with different kinds of tweets. See how people react to updates or to anecdotes. You can also tweet questions to get a reaction from followers – “Who likes #chocolates?”
6. Track Your Tweets
Tweet tweaking can be a long process of testing various styles of tweets to find out what works for your business, and in the beginning you will certainly be surprised at times by what your audience may like. Make sure you track which type of tweets get the best response so that you can make all of your future tweets count!
7. Hire us
If you’re ready but don’t have time, let’s do this things for you. Drop us an email.
For more information about tweeting check out how to host twitter party.